The Breakroom

A Special Feature

June 19, 2015

By Craig Hockenberry

Over the years, we’ve been lucky to have a lot of products featured in Apple’s stores. Yesterday, we got the one we’re most proud of:

Screenshot of Twitterrific in App Store VoiceOver feature

We’re not in this business just to make money: all of us at the Iconfactory hope that our products will make people’s lives better. We’ve worked hard to make Twitterrific work well with the accessibility features in iOS. Hearing that these efforts make things easier for customers with disabilities is rewarding beyond words. (Listen to the podcast file in that last link to get a great idea of what life is like for a VoiceOver user.)

But now there’s another incentive for thinking about accessibility: helping others also helps your downloads:

Graph of Twitterrific downloads going up after VoiceOver feature in App Store

If you’re a developer, you’ll want to learn more about how to implement accessibility in your own app. Apple has also put together a fantastic list of resources that covers all aspects of accessibility.

Over the years, we’ve learned that it’s essential to have folks with impaired vision as beta testers. It’s very easy for a developer with good eyesight to make bad accessibility choices. A beta tester who uses VoiceOver all day long will tell you immediately about a screw up.

Apple remains committed to making their products accessible. Smart developers will follow their lead.